Stop Manufacturing Content. Start Digging It Up.
A tool to help!
I had it wrong for a long time.
I assumed founders struggled to write. Bad with words. Couldn’t string a sentence together. So I kept building systems around that problem.
Then I started paying closer attention.
Most founders can write just fine. What they can’t find is something worth writing about. They open a blank document, stare at it, and realize they’ve got nothing — not because they’re not smart enough, but because they’re too close to their own story to see it.
That’s not a writing problem.
It’s a story problem. And it needs a different tool.
Your best brand assets are the messy, human, real-world moments you’ve already lived through. You don’t need to invent anything. You just need a shovel.
I built one. It’s called The Front Porch Story Vault.
Originally I created it to make folks aware of my book, but it turned out to be a nice little tool!
How It Works
5 prompts. 5 stories already living inside your work and life — just waiting to be found.
It’s completely free, it’s short, and it doesn’t ask you for a marketing strategy. Just five simple questions designed to surface the raw stories you’ve been sitting on without knowing it.
Answer them, and the system hands you five plug-and-play templates built from your specific answers.
Here’s what comes out of the vault:
The “Back on Track” Paradox — Why your failures are actually the most valuable chapters of your brand story.
The Coffee Filter Test — How to tell if your business values actually mean something, or if they’re just expensive wallpaper.
Memorable vs. Perfect — Why your “flaws” are the secret weapon that makes customers choose you over the competition.
The Oxytocin Engine — The science-backed reason a well-told story changes the chemistry of a room (and a sale).
The Arkansas Secret — What 50+ years of rural wisdom can teach you about building a global community.
Easy way to create 5 pieces of content if you are struggling to know what to write about. Free. No stings. Just let me know how it goes.
If you’re tired of chasing algorithms, you already own what you need.
No corporate jargon. No manufactured content. Just real substance — dug up, shaped, and ready to publish.
The vault is open.
→ Take the 5-Prompt Challenge & Open Your Vault
And, if you want to check out my book, you can do that here.